Fast and Easy Marketing Tactics to do Today! - By: Jody Gabourie, Posted on: 2008-10-24
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As small business owners it's easy to fall into the habit of believing you're too busy to market. However, this is like saying that you're too busy to invest in your ongoing success. Below is a list of simple and quick marketing actions that you can start adding to your marketing framework today: * schedule a marketing appointment with yourself to evaluate and track your marketing activities, research new opportunities, tweak your sales goals, write an article or blog post, conduct a client survey, and so on * call up a client and ask for a testimonial * sign up for your next networking event * make a useful comment on someone's blog * call a program chairperson about setting up a speaking engagement at an organization you're interested in * email a potential referral source to set up a meeting * jot down an outline for your newsletter or ezine content * send a friendly reminder email to remind people that your special promotion is ending today * call a new client to find out if they have any questions on their recent purchase * send an article, with a note, to a client you know is interested in the topic * order a thank you gift, on the web or by phone, to be sent to someone who just referred a client to you * submit an article you've written to an article directory website * send a handwritten note to someone you met recently - and make a note in your calendar to follow up with them in one month * write up something for your blog and post it * record a podcast of an article you just wrote and submit to podcast directories * check out competitor's websites and see what kinds of products and services they're offering their clients * check out a company's website that you are interested in possibly doing a joint venture with * send a response to a client's question that was sent in via website, blog, email, phone message, etc. * send out an email to your list just to say hi and give them a couple valuable tips or some interesting, helpful links * check out different groups on Facebook and Yahoo Groups that you might join * call or send an email to a customer who has just purchased something from your website. Say thank you and ask them if they need any questions answered or anything clarified * If you're offering a teleseminar, give enough advance notice and send reminder emails providing the pertinent details * join an online forum and contribute something valuable * send out a quick survey to your clients asking them what their #1 problem/issue is * do a reminder phone-call or email a day before the scheduled time of someone's appointment or coaching call * check your website analytics and see what your top referral sites are * add a client's birthday, business anniversary dates, when you started working together and any other pertinent information to your client database * put a link on your Facebook profile to your new ebook * send out a press release talking about the teleclass that you're going to be giving By making time regularly and consistently to market, you ensure that you continue to find and keep your most profitable clients. This is what will give you long-term success and growth in your business.
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Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at www.JodyGabourieMarketingCoach.com
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